Alfredo Gracia | Product Design & Strategy

About Me

Track record.

8+

Years in design

From Computer Systems Engineer to UX Design.

5

Industries experienced

E-commerce, Retail, SaaS, Design, EdTech.

10+

Projects led for

AulaMejor · Indigo · Elektra · Placeit · Envato · AMAR

Hi, I'm Alfredo Gracia

A Product Designer with 8 years of experience building real products in complex environments, from e-commerce platforms to education and creator tools.

My background in Computer Systems Engineering and my specialization in UX have helped me bridge the gap between design, business, and technology — and bring to life experiences that make users enjoy and businesses grow.

I work closely with product, engineering, and stakeholders to understand the product, define the opportunity, and deliver experiences that scale and impact.

Alfredo Gracia — Product Designer action figure

Projects

Projects that blend
creativity with results

01 Elektra

Elektra app

Led the definition of features, flows and UX/UI requirements for Elektra's first mobile app, coordinating UI designers and business stakeholders to align user needs with commercial objectives.

View project

02 Placeit

Design system

I helped define and scale the Placeit Design System by designing core components and interface patterns, documenting usage and accessibility guidelines.

Coming soon ...

03 Placeit

Search redesign

Focusing on increasing retention and the acquisition of new users.

Coming soon ...

Experience

Professional experience

Led the end-to-end UX/UI design and digital strategy for Amar Weddings, crafting a premium visual identity and storytelling framework to convey luxury and build trust with an international target audience.
Designed the core user experience, structuring a clear value proposition and an immersive venue gallery to optimize the engagement journey for prospective clients.
Managed the complete product delivery lifecycle within a 5-month timeframe, collaborating directly with the founder to define business requirements and successfully overseeing the technical handoff and execution with external developers.

Led the end-to-end design of the Placeit plugin for Canva, from initial research and requirements definition to user flows, information architecture, wireframing, and high-fidelity prototyping.
Generated +140% in organic traffic and acquired 2,803 new users within three months of launch with zero spend on paid advertising, by identifying and aligning product value with business opportunities.
Collaborated with cross-functional stakeholders through workshops, design reviews, and presentations to align on product requirements, prioritize features, and ensure engineering handoff delivered technical feasibility.
Scaled the Placeit and Envato Design Systems by designing core components, interaction patterns, and establishing usage guidelines for accessibility and visual consistency across products, partnering with engineering to increase delivery speed and ensure proper implementation.

Led the definition of functionalities, user flows, and detailed UX/UI requirements for Elektra's first mobile application, coordinating UI designers and business stakeholders to align user needs with commercial objectives.
Designed the end-to-end visual experience for in-store digital kiosks, from interaction model to final UI, managing deployment across +800 stores nationwide.
Increased customer self-service capabilities and improved brand perception through the successful launch of the kiosk experience.
Implemented and facilitated design critiques and established design standards, ensuring coherence between concepts, screens, and components for a consistent omnichannel digital experience.

Designed user-centered UX/UI for web and mobile applications in retail, construction, and logistics sectors, defining user flows, interaction patterns, and visual systems.
Developed reusable interface components that accelerated sales presentation delivery by 30% and contributed to an increase in deal closure rates.

Redesigned Aula Mejor's e-learning platform across desktop and mobile devices, establishing information architecture and end-to-end flows to enhance usability and scalability.
Implemented features to enrich the learning experience and optimized the purchase funnel with cross-selling strategies, resulting in a 40% increase in new course enrollments and increased study time.

What I bring to the table,
beyond the UI

Because great design isn't just about pixels. It's about how you connect insights, people and solutions to move the product forward.

Strategic UX

I don't just design screens — I design decisions that drive outcomes.

Design Systems

Not just components — shared clarity, at scale.

Collaboration across teams

I design with people, not just for them or for me.

AI & Data Driven

Using AI to speed up workflows and guiding design with insights, not just instinct.

Don't just take my word for it,
here's what they say

“

Alfredo consistently delivered ux solutions that elevated the quality of our platform. He has a sharp product sense, communicates clearly across disciplines, and naturally took the lead in aligning design with development. A reliable teammate and a designer you want on your side.

Victor ZuñigaBackend engineer at Hygo

“

Alfredo brings clarity where there's ambiguity. Working with him always felt grounded, he approached complex challenges with calm, asked the right questions, and made sure design decisions were aligned across teams.

Lorena CoronelUX Lead at Hey Banco

“

Alfredo was not only fast and efficient — he made collaboration effortless. No matter how tight the deadline or complex the request, he always responded with clarity, kindness, and a excellent attitude.

Jorge AcostaDigital Design Manager at Envato

Personal experiments

AI shots

Exploring AI & new tools — personal experiments, not client work.

ProductProduct Designer