As UX Lead, I drove the end-to-end design of Elektra's first mobile app — turning a clear insight (87% of traffic was mobile, yet there was no dedicated app) into a strategic new sales channel for one of Mexico's largest retailers. Grounded in research, personas, pain points, and the purchase-and-delivery flow. I shaped a principle led experience and a 5 pillar product strategy (personalization, Elektra credit, notifications, variety, and loyalty). Partnering with UI designers and business stakeholders, creating a mobile shopping experience.
of users were accessing from mobile devices, yet the experience was limited to a web e-commerce, with no dedicated app, usability issues, and a negative perception of the brand's digital experience — creating friction across the entire user journey.
Launch Elektra's first app as a strategic channel that complements the physical stores and the web.
Design a mobile-first experience that reduces friction, streamlines checkout, and drives repeat purchases.
Use the app as a direct touchpoint with users to improve communication and build a long-term relationship with the brand.
“I enjoy the store — I'm the kind of person who prefers to see and touch.”
José is a frequent in-store Elektra customer. He buys appliances and products for his business. He uses his phone to stay informed, but prefers simple, clear processes.
“Elektra is really well stocked and I love their promotions.”
María uses her phone for almost everything: social media, payments, and shopping. She has known Elektra for years from shopping in-store, but her digital experience has been inconsistent and frustrating.
We want every step to feel easy, using recognizable elements that are simple to use.
Clear as water — we never hide anything. People should always see everything they need for peace of mind.
We always provide visibility of the system status and guide people through their journey.
We build great experiences across our products for all kinds of people and needs.
A more personal experience for everyone.
We hand over control so each person decides how to shop based on their needs.
Show customers products and promotions based on their interests.
Add value-adding features for credit customers.
Increase purchases with smart notifications.
Drive repurchases by giving greater exposure to the wide range of products.
Build long-term relationships by adding recurring value features.
