Scroll to explore the full page
As part of Envato’s new brand and landing-page system, I designed a music page that helps people find and download the right tracks fast. It supports the workflow existing customers already know, while helping new visitors discover relevant background, intro, and logo music they might not have found otherwise.
Bounce rate on the music page.
Average session duration.
Click-through on the new discovery components.
As part of Envato’s new brand and landing-page structure, we set out to design a music page that lets people find and download music assets with ease. The page had to let existing customers keep their preferred workflow, while helping new visitors discover relevant music they might not have found on their own.
Facilitate the discovery of background, intro, and logo music, making it seamless and enjoyable to find the perfect tracks for a project.
A well-structured page will help users discover the right music, improving their perception of Envato’s music library.
A visually appealing page will keep visitors on the site longer and encourage exploration.
At this point in the journey, customers are trying to:
Uploaded media that gets flagged forces users to start the entire audio selection and implementation process all over again.
The page had to express the new brand’s visual language and interaction principles from the ground up.
Everything focused on music assets, so the layout stayed centered on browsing, previewing, and downloading tracks.
Search was intentionally out of scope for this phase and will be revisited later, so discovery had to work through structure and curation.
With search out of scope, discovery had to come from structure. I organized the page into curated entry points: featured playlists, trending tracks, mood-based collections, and theme or genre browsing, so both returning customers and first-time visitors could reach the right music in a few clicks.
Are people staying on the page instead of leaving right away?
Do visitors stay longer and keep exploring the library?
Are the new discovery components actually being used?
By structuring the page around curated playlists, moods, and genres, we made music discovery possible without relying on search, aligned the experience to the new brand, and set clear metrics to validate the hypotheses. The result is a page that serves returning customers’ workflows while giving new visitors a reason to stay, explore, and download.